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Charlie the Bacon Guy

A premium artisanal bacon brand offering a variety of bacon related products based out of Illinois.


Branding Identity,
Social Media, Merch, Taste Tester


Charlie the Bacon Guy





Not often I get to work on some tasty projects - and when I say tasty - I MEAN TASTY! Charlie the Bacon Guy is a one man bacon brand based out of Woodridge, Illinois. Charlie and I go all the way back to high school in Massachusetts. He got into the culinary arts and I always told him I would love to work with him one day.

The time came where Charlie's love of bacon finally started turning into a business so we finally got to work! With Charlie's knowledge of the product and the industry - we created something unique, fresh and relatable. What started as a simple logo began to take on a life of its own through the development of stickers, labels, t-shirts and other various products. This not only helped promote Charlie's business but it started to grow a following and establish a community around his brand and product.